![]() ![]() Indeed, one recent ranking factors industry study found that the average first page Google result was about 1400 words in length.ġ6. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Google likely uses a sophisticated version of TF-IDF.ġ5. The more often that word appears on a page, the more likely it is that the page is about that word. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:ġ4. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. However, your description tag can impact click-through-rate, which is a key ranking factor.ġ3. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. Title Tag Starts with Keyword: According to Moz, title tags that start with a keyword tend to perform better than title tags where the keyword appears at the end of the tag.ġ2. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal.ġ1. ca) can sometimes help the site rank for that particular country… but it can limit the site’s ability to rank globally. Country TLD extension: Having a Country Code Top Level Domain (.cn. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.ĩ. Domain registration length: A Google patent states:Ĩ. But it still acts as a relevancy signal.ģ. Keyword Appears in Top Level Domain: Having a keyword in your domain name doesn’t give you the SEO boost that it used to. ![]() However, Google’s John Mueller has said “ domain age helps nothing“.Ģ. Domain Age: Many SEOs believe that Google inherently “trusts” older domains. Make sure your brand is well-known and respected.ġ. Brand Signals: The overall perception of your brand online.Make sure your website is shareable and encourages social interaction. Social Signals: The likes, shares, and other social interactions that your website’s content receives.Schema Markup: A type of structured data that you can add to your website to help search engines better understand your content.Google wants to show users websites that provide a good UX. User Experience (UX): A measure of how easy and enjoyable it is for users to use your website.This helps search engines understand what your website is about. Keyword Optimization: The process of using relevant keywords throughout your website’s content.Make sure your website is technically sound so that search engines can easily index and understand your content. Technical SEO: The technical aspects of your website, such as its website speed, mobile-friendliness, and crawlability.The more high-quality backlinks you have, the higher your website will rank. Backlinks: Links from other websites to your website.Google wants to show users high-quality, informative, and relevant content. Quality Content: The most important SEO factor.There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first: ![]() ![]() Well, you’re in for a treat because I’ve put together a complete list.Īnd I recently updated this entire list for 2024. You might already know that Google uses over 200 ranking factors in their algorithm… Best Backlink Checkers Discover best practices, get insights.10 Awesome Link Building Tools See which tools are worth it in 2023.Best Keyword Research Tools for SEO Discover best practices, get insights.Best Free & Paid SEO Tools We tested and reviewed 177+ free and paid tools.SEO Content Techniques to rank #1 in Google.Blog SEO Learn how to optimize your blog for search engines.Copywriting Discover best practices, get insights.Content Writing Tips, strategies and advanced techniques.What are Backlinks? Backlinks still play an important role.Link Building Strategies Learn how to build powerful backlinks with 170+ strategies.How to Get High Quality Backlinks 7 proven strategies for building high quality backlinks.Link Building for SEO An in-depth guide, complete with case studies.What Is SEO? For people that are new to search engine optimization.On-Page SEO Optimize for UX, bounce rate, search intent, and more.Technical SEO Technical SEO is still SUPER important in 2023.Internal Linking for SEO Key for any site that wants higher rankings in Google.How to Conduct an SEO Competitor Analysis Learn from your competitors’ success.Keyword Research for SEO Exactly how to do keyword research in 2023.The Complete SEO Checklist Covers technical SEO, On-page SEO, and keyword research.How to Create an Effective SEO Strategy Learn exactly how to create a strategy, step by step. ![]()
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